What is Responsive Web Design?

Responsive Web Design

The Top 4 Questions About Responsive Web Design.

1. What Is Responsive Web Design?

Responsive web design is a method of building a website that is simply able to adjust to whichever screen size it is being viewed on. This provides an optimal viewing capability and enhanced utilizer experience for potential customers who will be visiting your website from a smartphone or mobile contrivance.
Shockingly, despite the magnification in the utilization of mobile contrivances and responsive websites, the majority of business websites are not mobile compatible and ergo will not prosperously render on mobile contrivances or smartphones.

2. How Is A Responsive Website Different To A Conventional Website?

Prior to websites being built with responsive web design techniques, the layout and framework of websites had a ‘one size fits all’ approach. This is because up until recently, most people viewed a website from a desktop computer or a laptop.

So with a non- responsive website, if someone was to view this from a mobile contrivance or a more diminutive screen, they would often have to zoom in to read text and click on links. A non- responsive website leads to a frustrating utilizer experience and causes a plethora of people to expeditiously leave in favor for websites that are mobile amicable.

In the already competitive world of online marketing not having a responsive mobile website could mean the distinction between you and your competitors.

According to a recent study by Google:
48% of users verbally express they feel frustrated and exasperated when they get to a site that’s not mobile-amicable 36% verbally expressed they felt like they’ve wasted their time by visiting those sites 52% of users verbalized that a lamentable mobile experience made them less liable to engage with a company 48% verbalized that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

3. How Does Responsive Web Design Work?

Responsive web design is achieved by a web developer including ordinant dictations (or lines of code) to re-size the web design relative to the size of the contrivance it is being viewed on. This is most commonly achieved by readjusting the width and or height of certain elements on the page like images and navigation items. Responsive web design uses multiple web development techniques which were first cumulated for this purport by Ethan Marcotte who indited a manifesto on responsive design.

The best responsive web design results are achieved by having a mobile first approach. This betokens that websites are now being designed for mobile contrivances first and then being adjusted for more immensely colossal screen sizes like desktops. Customer opinion fortifies this practice as 85% of web users cerebrate a company’s mobile website should be as good as or better than their desktop website.

4. Will A Responsive Website Benefit My Business?

A mobile cordial website is essential not only for providing a good utilizer experience, but additionally for being found online as it’s a crucial aspect of a good SEO strategy (search engine optimisation). Over 20% of Google searches are performed on a mobile device and Google have additionally launched Mobile amicable insignias in the search results to avail guide users on mobile contrivances.

This betokens that businesses with a mobile web design are liable to receive a higher proportion of traffic from search engines than those who do not. Ultimately an incremented volume of traffic will result in an incrementation in sales and leads for your business.

Responsive website design in categorically benign for eCommerce websites as a mobile cordial shopping cart will result in a more intuitive checkout process. This will result in an incremented conversion rate and reduced cart abandonment rate, which translates to an incrementation in sales. According to eConsultancy 62% of companies that designed a website categorically for mobile had incremented sales.

Whether you’ve already got a website or you’re orchestrating your first web design, having a mobile cordial and responsive website should be at the top of your priorities. Partnering with a web design & web development company who specialise in responsive WordPress websites and has a team of experienced responsive website designers and developers is essential to achieve an optimal mobile utilizer experience for your customers.